News4Jax Highlights Torch Icon Campaign at Publix

Our annual Torch Icon Campaign at Publix launched on January 10, receiving some high-profile media attention from News4Jax in northeast Florida. Weekend Anchor Aaron Farrar produced a nearly 3-minute-long segment on the campaign featuring Athlete Leader J.R. Lobinsky and Community Engagement Manager Zoe LoSasso. You can watch the full piece here.

The Torch Icon Campaign at Publix runs through January 19. Stop by any Publix in Florida and donate to support more than 75,000 athletes across the state. Your donation will earn you valuable coupons on select Procter & Gamble products.